Memories Forever Photography logo / watermark
Often when clients come to us they have already determined what they do and don’t like about their existing logo. As a photographer Sue Burnett of Memories Forever Photography had determined that she needed her logo to function as a subtle watermark on photos, and that it needed to be simpler than what she was currently using. She liked the flowing descender and ascender of the initial f, so we gave her new logo more panache. Since camera lenses are round we chose to integrate the initials into a circle rather than a rectangle. The resulting mark can stand alone or be paired with the full company name depending on the application.
See other examples of Before & After logos in our portfolio.
Steve Jobs, a designer at heart, liked peeling onions
“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.” - Steve Jobs
Facebook Timeline – revamped for show offs
Opportunity for creativity abounds via Facebook’s anticipated release of Timeline. One striking new change in the profile page layout will be the “cover photo”. Like a huge blank canvas we can foresee this space being filled imaginatively by everyone hoping to get our attention. Especially everyone with something to sell. As of this writing it’s unclear just how similar the new Brand Pages will be to the new personal profile pages of Timeline. But you can bet that if the change is as radical as anticipated the Big Brands are already positioning themselves to use the cover photo compellingly.
green
Ewing Creative was informing clients of environmentally conscious paper options long before “green” was a buzzword. Our paper cabinet is chock full of illustrative printed samples provided by paper mills and suppliers, which we’re happy to share. We specify paper, inks and print shops that best suit each client’s project. When appropriate we encourage clients to choose paper that is made from FSC certified, and 100 percent postconsumer fiber.
Being Seen is Part of the Plan
Achieving “critical mass” on the internet should be part of every business plan. This can be accelerated by getting your company listed on free directories. Google will give you the most credit if you link with words that describe your service. For example we promote ourselves on Thumbtack with this link – The BEST Graphic and Advertising Design.
Make it a part of your plan to spend 15 minutes a week identifying good places to list your business in directories that offer a reciprocal link to your website. This will help to assure that your business shows up on the first page of any search that is relevant to the services / product you provide.
Ewing Creative is located in Port Orchard and Gig Harbor Washington. We also serve clients in Tacoma, Seattle, Bremerton and nation wide.
Copyright as it pertains to logos.
A question I am often asked is “who owns the copyright to a logo?” It was explained to me by a lawyer friend that it is helpful to understand that copyright refers to a “bundle” of several different exclusive rights. Certainly someone who has just had a logo designed for their company (or organization) wants to be free to legally trademark their mark. Does the designer retain any rights to the design? The answers to these questions should be clearly spelled out in a contract between the designer and the client. Read more…
Car wraps – an effective way to advertise
Car wraps are a marketing practice of completely or partially covering a vehicle in an advertisement. Some businesses benefit more from wrap advertising than others. When planning an ad campaign consider costs per exposure. If you determine that the driving public is highly representative of your customer base then it makes sense to promote your business on company vehicles.
Is it OK to use clipart in a business logo?
The legal snag that occurs when using clip art, whether it is free or Royalty Free, is that a business cannot copyright their logo. The reason for this is because the intellectual property rights of the art belongs to someone else.
Usage permissions at popular stock image agencies are spelled out in the licensing agreement. Be sure to read license restrictions, or prohibited use clauses that one must agree to before downloading art from stock houses such as iStockphoto, Getty Images and Corbis Images. They clearly state that such art cannot be used for trademarks and logos. These companies want to sell the same art over and over again, as many times as they can but they can spot a potential legal infringement and want to avoid that for themselves, their artists and the end users of the art – the buyers. Read more…
To design, or redesign a logo?
Sometimes there are excellent reasons not to change. Subtle face-lifts are common among big brand companies who update their logo every 5 years, more or less. Corporations who have made huge investments in their brand and are profiting from loyal, repeat customers don’t want to risk abruptly altering their image and getting lost on the shelf.
Sometimes a business is basically happy with their “look”, but recognize that it is outdated. They may be concerned that their competition is looking more contemporary then them. These companies are good candidates for a design make-over.
Design make-overs are a good choice when after carefully analyzing the effectiveness of the current logo no compelling reason can be found to change it. If however, a company’s current identity design isn’t making a clear connection with it’s intended audience it’s time to rethink, regroup, and start anew.
See Ewing Creative’s Before & After examples of logo design.
Projected Publicity
When print ads, radio and tv spots are either too expensive, or just too typical (boring) then it’s time to release the gorilla [Guerrilla Marketing]. Here’s a fun example of how to get the attention of passersby in an urban environment. If you have a projector, anything is possible. Watch Video
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2012 - an image a day