Projected Publicity
When print ads, radio and tv spots are either too expensive, or just too typical (boring) then it’s time to release the gorilla [Guerrilla Marketing]. Here’s a fun example of how to get the attention of passersby in an urban environment. If you have a projector, anything is possible. Watch Video
Ewing Creative launches new website
In September 2010 the graphic and advertising design firm Ewing Creative launched a new website.
Consumed – A Design Campaign for Bananas
If you’ve ever wondered why it seems impossible to fill a grocery cart without adding at least one item whose packaging has been redesigned, the answer to your question is the fact that you’ve asked it. “New look! Same great taste!” openly confesses the blatant goal of catching your eye for no substantial reason. Humans have always noticed novelty, but it’s harder to get our attention in the multicolored and abundant context of a megamart, where one heap of bananas looks much like another.
[Excerpt Consumed - A Design Campaign for Bananas - NYTimes.com.]
See the Chiquita stickers: Read more…
Free Internet Fish and the Public Domain
Linda told me she found the beautiful picture of fish on the internet. It was perfect for the project she was working on. It was 1996 and the web was rapidly moving into a visual realm after being text based. It was a bonanza of “free” content, photos, illustration and text. Read more…
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2012 - an image a day