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Car wraps – an effective way to advertise

Car wraps are a marketing practice of completely or partially covering a vehicle in an advertisement. Some businesses benefit more from wrap advertising than others. When planning an ad campaign consider costs per exposure. If you determine that the driving public is highly representative of your customer base then it makes sense to promote your business on company vehicles.

Be sure to keep in mind that car wraps, like any other kind of advertising or marketing are only as effective as the message. Some products / services want to be broadcast loudly – think junk foods like Doritos or Coke. Other brands are better served when vehicles have a refined, classy appeal. They may require nothing more than a thoughtful use of company colors, a logo and a tagline – think FedEx or UPS.

According to an article on wikipedia which quotes Outdoor Advertising Magazine “outdoor mobile media billboards have a 97% recall rate.”

Categories: Advertising
Posted by Kristy Ewing on October 19, 2010

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