Memories Forever Photography logo / watermark
Often when clients come to us they have already determined what they do and don’t like about their existing logo. As a photographer Sue Burnett of Memories Forever Photography had determined that she needed her logo to function as a subtle watermark on photos, and that it needed to be simpler than what she was currently using. She liked the flowing descender and ascender of the initial f, so we gave her new logo more panache. Since camera lenses are round we chose to integrate the initials into a circle rather than a rectangle. The resulting mark can stand alone or be paired with the full company name depending on the application.