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The Three Factors Behind Great Creative Work

As a business owner you are ultimately the person responsible for how your company is perceived. At the same time you are ever mindful of finances. The market is flooded with quickie design solutions that can be bought for a dime. But will they communicate to your buying public effectively? Big decision.

To help navigate the waters it helps to understand the makeup of creative professionals and the range of their ability. Being informed will help you to make wise decisions, and know when to settle for solutions that are okay (inexpensive), and when to invest in creative genius.

“What is professional work these days? In fact, it’s quite easy to tell by the work itself.” – Rand MacIvor

On his blog Rand MacIvor states that the three factors behind creative work are Play, Skill and Passion. He says, “It used to be easy to distinguish between professional and amateur work. I’m talking design, writing, art, photography, film – heck, anything that you sell that you create for clients. The advent of digital cameras, fairly intuitive design programs and online publishing sites means the line between pros and wannabees has become blurred, especially for clients. Technologies allow for many more smaller at-home businesses and entrepreneurs, some of whom are truly excellent. But where everyone appears to be a Creative Director or worse, a Creative Guru, it becomes très confusing.”Read more of this very insightful and revealing article written by our friend Rand MacIvor.

Be wary of the unseen risk of poorly conceptualized solutions, the unintended perception of what it is your company does. Work with an ad or design agency that demonstrates the just-right mixture of Play, Skill and Passion, and takes time to flesh out a rockin’ strategy with you. It’s better to invest more capital upfront in great creative work to ensure that your brand is received the way you want it to be.

Posted by Kristy Ewing on March 29, 2012

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